About Us
Shelly Gordon
By providing her clients with focused, straightforward, effective PR strategies and programs, Shelly Gordon, principal of G2 Communications, helps small and mid-sized companies maximize their PR efforts and compete successfully with larger players.With some two decades of PR experience, Gordon has a sixth sense for zeroing in on the stories and news nuggets that get clients media coverage to set them apart from the competition, build credibility and influence their targeted audiences to take action.
Gordon’s PR philosophy centers on identifying the kinds of stories that resonate with the media and make each client a living, breathing personality to its various publics. Gordon carefully constructs custom-designed public relations plans that connect her clients to their prime markets and executes those plans quickly and efficiently — whether it’s providing a client with a PR campaign that attracts new patients to a pet hospital; ghost-writing an opinion piece in an influential periodical that conveys a marketing company’s essential message; developing a case study that promotes a new medical procedure; or writing press releases with a built-in story that turns into feature coverage.
For the past 20-plus years, Gordon has been spreading the word for a broad range of clients in numerous markets: health care, legal, philanthropic, high tech and environmental. Her penchant for storytelling, her innate ability to connect with the media, her dedication to clients and her track record of success for her clients is a story in itself.