Shelly Gordon
Public relations leader Shelly Gordon creates innovative PR and social media programs for health care organizations and small to mid-sized B2B companies in the San Francisco Bay Area and across the U.S. Going beyond launching products or writing press releases, Gordon generates media coverage and builds trust in the marketplace for her clients by positioning them as credible leaders in the forefront of social media conversations that make a difference in people’s lives – and the bottom line.
On top of her 20+ years of PR experience, Gordon also brings to her work a warm sense of humor honed as a solo performer and leader of laughter workshops.
Whether she’s creating a blog and training client staff on the keys to building a following; “branding” a company’s CEO to change public perceptions; or raising the discussion level around a commodity business product that leads to an acquisition, Gordon’s clients have praised her work:
"When I think of Shelly Gordon I think of someone with gumption, smarts, and a special creativity that can take any story and find a unique hook that’s compelling for its intended target audience. I know that anytime we collaborate on a project, Shelly’s on top of it and will deliver flawlessly. A quick study with experience in multiple industries, Shelly adds insight, perspective and strategy. She’s a true professional who works hard until the job is done while garnering coverage that makes an impact. I wouldn’t hesitate to recommend her."
Adrienne Parker
Principal, Motivo Marketing
“I truly appreciate G
2's brand of no-nonsense, results-focused PR. It not only raised the awareness of our flagship product Maestro but also educated the press about our market segment — a significant task in and of itself — which resulted in customer feature stories in the key trades. Through persistent outreach to the press and continuous news creation, G
2 captured more attention in six months than the previous four years we'd been doing PR through another agency. G
2delivers consistent, quality results.”
Chuck Stern
Vice President, Marketing & Corporate Strategies
Unison Software
“Shelly turned PR into a valuable tool for communicating Sutter Regional Medical Foundation’s services to the community and increasing our credibility, which has made a difference in recruiting new patients.”
Carolyn Appenzeller
COO, Sutter Regional Medical Foundation
