PR helps pull in new customers from wider region
Adobe Animal Hospital is a full service animal hospital established in 1964
Adobe was leaving its roots and its crowded digs in downtown Los Altos, to move into a new building in a high traffic area, replete with the newest technologies, services and procedures. The pet hospital wanted to attract new customers from the north Peninsula but had relied mostly on word of mouth. The vets were wary of PR and gaining a slick corporate image.
The Public Relations Strategy/Solution
G2 Communications won over staff, raised excitement among current clients and helped attract new clients through news creation, education and story development strategies. We publicized Adobe’s pre-opening, which drew over 700 people (and their pets), and ran a “pet hospital of the 21st century” campaign, which generated local and regional print, broadcast and online media. Although regional media were already running myriad pet stories we convinced editors to publish columns from the Adobe vets about clinical issues. We also turned seized opportunities to turn new procedures and patient cases into compelling stories for the press.
- Regular monthly coverage in key regional and local daily newspapers helped to increase the number of clients to 300 per month.
- Overall, G2Comm’s PR program contributed to the 15% growth of the hospital.
- Read G2 Communications’ study in Veterinary Economics Magazine